Graphic Overlay use is a smart way to ensure that your live stream remains on brand. In today’s market where there are so many products, you want your audience to remember you. If you decide to live stream your event, be sure to incorporate marketing and branding from the minute you go live.
Why Is Your Logo Necessary?
By displaying a logo, your audience will conclude certain things about your business. However, if you choose not to display your logo, it will also leave an impression. The absence of marketing will only hurt your business by either decreasing the amount of potential visibility, confusing your business with another one or not leaving a strong impact on the viewer.
On-Screen Marketing and Colors
Everything that happens during your live is essential to control for the success of your brand. The graphic overlay feature allows you to market your event. However, it is up to you to create a brand that matches your live. For example, the colors used in your graphic overlay may have an impact on your viewer.
According to Canva.com, a logo’s color helps define the brand. For example, colors are associated with the business’s identity. McDonald’s is known for red and yellow, while Starbucks is known for white and green. Each of these colors can impact how the customer reacts to the product. In addition, color psychology states that red and yellow can invoke feelings of hunger. While color psychology is not only factor of determining your choice of graphic, it should be considered as the graphic would be present throughout your entire live stream.
How Can a Graphic Overlay Help Your Brand?
While most viewers may purposefully choose your live to watch, it is not guaranteed that all viewers selected your live with the same intent. Many audience members may have stumbled on your live on their own or through friends, not really aware of the content of your live. With the use of the graphic overlay, new viewers will have an immediate response to your content in addition to the content of the live stream. A strong logo will also add credibility to your live stream. It would demonstrate high-level professionalism to your audience.
If you would like to improve the quality of your live stream, contact us today for a free demo. Contentflow can help your live stream not only increase visibility but retain your audience for your next virtual event.
This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 876239, 959379 & 965502.
