Tomorrow, on May 7th at 10 a.m. CEST, Online Marketing Rockstars (OMR) with more than 50,000 participants in person and more than 300 speakers, will open their doors for two days. It is a major highlight for everyone involved in marketing and social media, but also a highlight for Contentflow.
Our Partnership & Marketing Goals
Since March 2018, the OMR has been using Contentflow’s live streaming platform. We capture almost all events and activities at the convention center. Contentflow has increased the presence of their target audience via their Facebook, Youtube, Twitter as well as their own website. Last year, Contentflow demonstrated enormous capacity and power by conducting 17 simultaneous live streams. In 2019, we have continued to push industry standards, including setting out to host 25 live streams (3 main stages + 22 master classes).
(Contentflow at OMR 2018 with 17 livestreams to 102 destinations. This year, it will go up to 25 live streams at the same time)
How Online Marketing Rockstars Will Benefit
By using Contentflow, the social media and marketing team of the Online Marketing Rockstars will gain the ability to offer to their prestigious list of 300+ well-known speakers, vendors and partners to live stream and multistream everything on the timetable as well as on the respective social media channels and websites of their event collaborators.
Contentflow makes it possible to multistream to an unlimited amount of destinations without having to worry about bandwidth. Our static overlay feature makes it possible to add channel-specific branding (e.g. company’s logo) to the stream. This way, it is feasible to stream a masterclass directly from the convention center right into the company’s social media, with maintaining corporate identity. Additionally, it enables OMR to increase visibility for partners, speakers, and vendors.
Special Features
Most importantly, Contentflow’s easy-to-use live-clipping and ASAP recording will be a game-changer for Online Marketing Rockstars. When a speaker walks off stage, or there is a quotable sentence, the footage is “clippable” and can be converted into shareable snackable content.
Contentflow’s cloud based video editor and inbuilt push-to-social feature eliminate live streaming complications. There is a need to download, wait, edit the video file using a locally installed video-editor and then upload it. It is all done within Contentflow. You can also checkmark the files that need to be uploaded. Afterward, you can select the appropriate destinations for distribution. Contentflow uses the stored meta-data (title, tags, etc.) and prepares the social media postings within seconds.
You can upload video files and control their selected destinations (Twitter, Facebook, YouTube, Gdrive, FTP and more) with our innovative software. This feature also promotes innovative marketing practices. It allows you to distribute emails, including the content only moments after having been recorded. Recordings can be embedded on the website within seconds. Consequently, your social media audience can anticipate a consistent stream of new snippets in addition to all the ongoing live streams.
This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 876239, 959379 & 965502.
