The use of live streams will change the scope of politics. With the 2020 presidential election underway, both seasoned and new journalists are exhausting their media resources. The right tools will provide citizens with accurate, up-to-date coverage of the hopefuls. Today’s voter cares about transparency, access and speed. Live streaming allows journalists to provide all three with the most cost-effective vehicle. Additionally, live streaming allows the truth to be displayed without masking. If you are a journalist seeking to make a name for yourself, then using live streaming platforms will guarantee an expansion of your audience.
Live Streams Affect Coverage
Covering politics is not an easy task. Sometimes, many journalists rely on the written word. They utilize mediums, such newspapers, online articles and even social media captions, to spread information to the masses.
However, studies show that today’s population is 40 times more likely to watch a video than read an article. Social video generates 12x more shares than text and images combined, according to WordStream.com.
Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. While one-third of online activity is spent watching video, more people are likely to watch a live stream than replay a pre-recorded video.
Journalists can take advantage of this trend by incorporating live streaming into their daily activities on social media as well as their own sites.
Building Trust Among Viewers
Journalists to secure trust among viewers by utilizing live streaming during the current political climate. While many news outlets give opinionated pieces, objective journalists can be in the thick of the action and show what is happening. For example, press conferences, debate, town halls, etc. are good locations to film live.
Even if journalists are not where the event is occurring, they can go on live stream and cover the facts of the story. Their exclusive coverage could state relevant updates on current affairs. Viewers trust consistency, and by live streaming, they will accumulate more and more viewers interested in news coverage.
Unbiased Politics with Live Streams
While opinionated political commentators are needed, traditional journalists can also reap the benefits of being active on social media. By utilizing a live streaming platform like Contentflow, journalists can spread more time generating authentic news coverage. Not worrying about technology and access will enable them to allocate more time to the work. Contentflow allows its users to rewind the live stream at any point in time. Users can watch their content in a high variety of resolutions with an embeddable player. This platform also allows users to stream from across multiple platforms. Contentflow can distribute the streams simultaneously to several Facebook accounts, Youtube, Twitch, and other social media platforms. They can also use an embeddable player for the user’s own site. The cloud-based editing allows users to edit, cut and share snackable content, while streaming. Other features include: static overlay graphics, audience analytics and more.
As journalists get ready to cover the upcoming news cycle, it would be in their best benefit to properly incorporate live streaming into their practices. Not only will their audience reach grow day by day, they will be more in tuned with the reception from their viewers. Live streaming allows journalists to break the wall between them and the audience, allowing no barrier to prevent them from fully disclosing the news. If you are considering live streaming options, feel free to contact Contentflow for a free live demo.
This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 876239, 959379 & 965502.
